How Artistes Get Ambassadorial Deals – Ace Comedian Ali Baba

Nigeria’s king of comedy, Alibaba took to his Instagram page recent to give a detailed analysis of how artistes get ambassadorial deals and what the brands see that many people might not see.
Ali.jpg
According to Alibaba:

“WHY BRAND AMBASSADORS? These are the things that make you valuable to any organization your brand works for. As regards the entertainment industry, this are the reasons that make you a pick to be a brand ambassador. The value proposition you possess is a combination of many things. How much of you do the people who the company is trying to reach desire your talent or creativity?”

READ ALSO – Ace Comedian Ali Baba Blasted Osun State Governor, Ogbeni Rauf Aregesola
On the credibility usefulness of an artiste to the brands he or she represents, he wrote:

“Something maybe usable but when it comes to the application of that something will it be useful. A car is usable. But will it be useful when you want to tow a truck with sand broken down in the middle of the road and consequently, had built up traffic from Bonny camp all the way to Law School? The credibility of an artiste contributed greatly to the value proposition or quotient. One reason many artistes get dropped from their brand ambassadorial role is because of something that shakes that credibility factor.”
“Tiger Woods. Nuff said. These days, the artiste that wants to be used as brand ambassador must have accessible platforms for engagement. Social media. One on one. Live events. You may not know this, but the more an artiste engages the fans, who are also the target of corporations, in the final analysis, the more valuable such artiste becomes. The last part of this honeycomb UX design is that, the artiste must be seen in happening places. Your interactions must be top notch. The places you are seen at, who you are seen with, what you are doing at those places and how the value of this networking ultimately adds to value.”
“So when some people say, they don’t know what an organization saw in one brand ambassador that was chosen, I look at the artiste again and see things that the unschooled eyes don’t see. The market dynamics and value proposition of an artiste may not be visible to your untrained eyes, but to the brand engineering team, it screams HERE I AM!!!” he concluded.